Every demo looks perfect, every platform says yes, and the wrong choice is expensive to undo.
The right platform, proved before you commit
We compare the market against how your customers really get in touch, your systems and your rules. Then we test the shortlist on your own journeys, so you choose on facts and your customers feel the difference from the first day.
Fit, integrations, cost and stabilityProof of concept next
Live trial: Platform A resolved 7 in 10 test journeys first time
Trusted by teams where every conversation counts
Sound familiar?
What buyers told us about choosing a platform
In their own words, from clients and prospects this year: limits nobody mentions, demos that disappoint and proposals that leave more questions than answers.
“I want to see optionality around it, because understanding... what the benefits and limitations of each are.”
Customer experience lead, infrastructure group
“An independent view is critical, because we've got some natural bias... in terms of some of the incumbent solutions that we've already got.”
Technology lead, mobile telecoms
“Is it something like £3 per user per month, or something? But we're absolutely getting what we pay for.”
Customer experience lead, infrastructure group
“I think the elephant in the room is definitely the lag. I was timing some of the lags, and they were on average between 6 and 10 seconds.”
Operations lead, facilities maintenance, after an AI demo
“They did very, very quickly put together an AI agent... They didn't like it because... it didn't sound human.”
IT director, law firm
“The proposal wasn't very complete, there was a lot of questions and everything else.”
IT lead, publishing, on another supplier
What changes?
Two ways to choose a platform
Choosing from the demos5 demos, no real answers
Five suppliers, five perfect demosEach one scripted to show what works, never what does not.
A feature list where everyone says yesHundreds of ticks, and no way to tell the options apart.
The integration is on the roadmapFound out after signing, and the workarounds begin.
Customers notice nothing, costs go upA new platform, the same problems and a bigger bill.
Choosing on factsTested, proved, chosen
A shortlist built on your needsThe market scored on your journeys, systems and rules.
Proved on your own journeysA live trial with your data before you commit to anything.
The right fit, first timeCustomers notice a better experience from the day you go live.
Illustrative example
What do we check?
Everything a demo will not show you
Your journeys, not a scriptEach platform scored on how your customers really get in touch.
Every channel coveredVoice, email, chat, WhatsApp and social, checked on each option.
Your rules and regulatorsRecording, payments, vulnerability and where data is held.
Your peopleHow easy it is for agents and team leaders to use every day.
Where does AI fit?
Which AI is real, and which is still a slide
Tested on your conversationsAI agents trialled on your own journeys, not a scripted demo.
Built in or specialistWhen the platform's own AI is enough, and when a specialist fits better.
Handover checkedHow smoothly each option passes a customer to a person, with the history.
Controls comparedData, audit trail and governance, side by side for every option.
Live callInbound, 14:02AI agent
CallerI lost my job last month and I cannot make this payment.
Identity verifiedVoice match and date of birth0:18
Reason capturedPayment holiday request0:31
Vulnerability flaggedMentions a recent job lossPriority0:40
Passed to a specialistSummary and notes attached, nothing asked twice0:52
Logged to the audit trail. Illustrative example.
20%shorter calls at Bromcom
100%of calls quality checked at MBS
Client result30%lower cost per contact for a leading fintech.
Mark was different... he was completely impartial and focused on finding what we actually needed.
Justine LongHead of Operations, CA Auto Finance
More client results
Shortencalls by 20%
Answer100% of calls
Record100% of client conversations
Moveonto a new platform in 30 days
Why they chose us
“I think this is enough information to persuade the board that this is the right decision, and we've done our due diligence.”
Project lead, education software company
“I think we've come with a really excellent phone system and a solution, so really pleased, and thank you for all your help and support.”
Customer experience lead, infrastructure group
“We've never done it before, and we don't really have any down times. That's why I asked you to help us with it.”
IT lead, facilities management company
Which platforms?
The whole market, compared on your needs
We know more than 30 platforms inside out, so we can compare them honestly, show you what each cannot do and tell you when none of them is right.
Scored on your journeys, systems and rules
Integrations mapped before you choose
Proved in a live trial before you commit
The true cost and the return, side by side
Contact centre and communications
AI, automation and compliance
Plus CRM and workforce tools
How does selection run?
From the whole market to the right choice, proved
01
Long list
The market filtered on your must haves: channels, integrations, rules and scale.
02
Shortlist
Three or so options scored on fit, integrations, cost and stability, with the gaps named.
03
Prove
A live proof of concept on your own journeys, so you see what really works.
04
Decide
A clear recommendation and business case, with a rollout plan ready to go.
What do people ask?
Common questions
Do you only recommend your partners?
No. We know more than 30 platforms and our recommendation is independent. If none of them fits, we will tell you.
What is a proof of concept?
A live trial on your own journeys and systems, so you see what works before you commit to anything.
How do you judge a provider's stability?
Financial health, investment in the product and where the market is heading, so you know it will keep improving.
When do you look at integrations?
Before selection, not after. We map every connection point and test the ones that matter.
Not sure where to start?
First steps that meet you where you are
Start here
The conversation scorecard
3 minutes, free
Ten questions on how customers reach you, what gets recorded and what you could evidence tomorrow.
Rather talk it through? Mark Taylor, founder, will give you 30 minutes, no sales pitch.Book a call or email us