Customers left unanswered, teams at full stretch
and pressure to deliver on AI.

Every customer, every channel, answered well.

Independent CX and AI specialists. We don't sell platforms, we fix customer contact, from finding what works to running it with you.

Trusted by teams where every conversation counts
CA Auto FinanceAshtons LegalINEOSAlcumusAston VillaLumon PayPentagon Motor GroupChanelle PharmaSevern Trent Services
Who do we work with?

Teams where getting it wrong costs the most

A missed call becomes a lost client, a slow answer becomes a complaint and a missed sign of vulnerability becomes a regulatory breach. We work as an extension of your team, so your customers are answered, understood and never asked twice.

High volumeThousands of conversations, where small inefficiencies scale into real cost.
ComplexJourneys that run across systems, teams and channels.
RegulatedEvery interaction evidenced, supervised and defensible.
Where we do
our best work
Peaks and overflowLegacy and siloed systemsVulnerable customersPayment securityEvidence and audit trails
Choose your sector

Every unanswered enquiry is an instruction that goes elsewhere

Enquiries arrive out of hours, fee earners lose hours to admin and too many calls go unrecorded. We join up telephony, intake and case management so every enquiry is answered, routed and on file.

30 daysto move Garden Court Chambers onto a new platform
80%less fee earner admin at Ashtons Legal
100%of client conversations recorded at Harrison Drury
Fortay client resultsSee how we help law firms
Client results
Cutcost per contact by 30%
Answer100% of calls
Shortencalls by 20% at Bromcom
Reduceteam admin by 80%
Why Fortay?

Five things that change when you work with us

Over 20 years in customer contact, and it shows in how we work.

The usual approach
Working with Fortay Connect
01Advice20+ years' experience
The usual approach: Often tied to a platform, a partner deal or a sales target.
Independent advice, with over 20 years behind it.No quotas and no favourites. Our advice comes from two decades of seeing what works in customer contact, and what does not.
02Expertise150+ projects delivered
The usual approach: General IT, learning your rules as the project goes.
Specialists in regulated, high volume contact.Consumer Duty, PCI DSS, call recording and vulnerable customer guidance are designed in from day one, not bolted on at the end.
03AIHuman in the loop by default
The usual approach: Added after the platform is chosen, with governance left to you.
Governed from the start.Human handover, a full audit trail and controls your risk team signs off before anything reaches a customer.
04CostNo surprises in year two
The usual approach: Licence costs that grow once year one is over.
The whole cost, shown up front.Licences, integration, training and running it, laid out side by side before you commit to anything.
05After go liveOne team from advice to support
The usual approach: Handed to a different team to run.
The same people run and improve it.The team that gives the advice delivers it and runs it, so nothing is lost in a handover and someone is always accountable.
Where does AI fit?

Taking the load, with a person always one step away

Most AI pitches promise to fix everything. We start with triage, prove the saving on one journey and always keep a route to a person.

  • Identity and triage, callers verified and their reason captured before a person picks up
  • AI voice agents, routine calls handled end to end
  • AI receptionist, every call answered, out of hours and overflow covered
  • Email and chat, emails and chats triaged and answered, not just calls
  • Conversational intelligence, themes, risks and vulnerability surfaced from every call
  • Workflow automation, post call admin and follow up done for you
Live callInbound, 14:02AI agent
CallerI lost my job last month and I cannot make this payment.
Identity verifiedVoice match and date of birth0:18
Reason capturedPayment holiday request0:31
Vulnerability flaggedMentions a recent job lossPriority0:40
Passed to a specialistSummary and notes attached, nothing asked twice0:52
Logged to the audit trail. Illustrative example.
20%shorter calls at Bromcom
100%of calls quality checked at MBS
How do we work?

Alongside your team, from the first idea to running it

Your team is already at capacity. We do the discovery, build the business case and deliver the change for you, starting with quick wins, then stay on to run and improve it.

  1. 01

    Advise

    We map how contact really flows today, where it leaks and what you would need to evidence.

    A business case you can take to the board
  2. 02

    Select

    An independent recommendation across the market, with the real costs and risks of each option.

    A costed shortlist, risks spelt out
  3. 03

    Deliver

    Staged rollout, integration and training, with the controls your risk team needs from day one.

    A live platform your risk team signed off
  4. 04

    Run and improve

    Managed service and ongoing optimisation, so the value keeps growing after go live.

    Results against agreed targets
Why platform neutral?

So you know what a platform cannot do, before you sign

Every supplier tells you what their platform can do. We test the whole market for what it cannot: the gaps, the licence terms, the roadmap and the finances. So you choose on facts, not a polished demo.

Contact centre and CX
Chosen for fit, never for quota.
In their words
They were completely impartial and focused on finding what we actually needed. The expertise probably saved us from making a very expensive mistake.
CA Auto FinanceJustine LongHead of Operations, CA Auto Finance
Not sure where to start?

First steps that meet you where you are

Start here

The conversation scorecard

3 minutes, free

Ten questions on how customers reach you, what gets recorded and what you could evidence tomorrow.

  • Your score out of 100, on screen
  • Your two weakest areas, straight away
  • No call unless you ask for one
Prove it

AI proof of concept

One journey, free

One AI agent on one of your real journeys, measured against your own numbers before you commit to anything.

  • Human handover with the full context
  • Every decision logged for audit
  • Results measured against your baseline
The full answer

Customer Conversation Review

3 weeks, fixed fee

We measure it rather than asking you to describe it, then take your board through what we found.

  • Cost per contact and per resolution
  • Evidence gaps named and sized
  • A 90 day plan, with us or anyone else
Mark TaylorRather talk it through? Mark Taylor, founder, will give you 30 minutes, no sales pitch.Book a call or email us