Peak volume, and most of it is the same question.
Every order question answered, even at peak
Where is my order, can I return it, can I have a copy of my invoice. We automate the routine questions and give your team one view of every order and conversation, so peak no longer means doubling the team.









What retail leaders told us before we started
In their own words, from retailers and consumer brands we have spoken to this year.
“It's more the ramp up of customer services agents. So we can reduce the number that we have to increase over peak.”
“We will get customers calls saying, can I have a copy of my invoice? Can I chase my order? How do I return something? Those kind of queries are all manageable online.”
“8 people on the floor on product support, but we'll have 10 people who all decided to call at 11 o'clock. We can't physically get to all of them.”
“We ran our own platform, but it wasn't connected to everything else... we had 5 different systems that did different things.”
“Most of the call, we start with the bot, and then we'll go to the contact centre anyway, so we pay double, because we pay the bot, and then we pay the contact centre.”
“The board, as is typically the case, keeps asking, you know, where are we with AI, even though they don't really know what they want to do with it.”
One delivery question, two very different outcomes
- 10:02am Emails: where is my order?It joins a two day backlog.
- 2:15pm Calls insteadWaits 18 minutes in the peak queue.
- 2:35pm Three systems checkedThe agent jumps between the carrier portal, orders and email.
- Next day Cancels and buys elsewhereA refund, a lost customer and a one star review.
- 10:02am Asks on chatAI finds the order and shares live tracking in seconds.
- 10:03am Delivery slot changedWith a text confirmation sent straight away.
- Peak afternoon Team freeAgents spend their time on the questions that need a person.
Illustrative example
Peak without the panic, from the service floor to the board
AI that clears the queue before peak does
- Order tracking and returnsAnswered from live order and carrier data.
- Handover with the order on screenNobody repeats themselves when a person takes over.
- Proactive updatesDelays and changes shared before customers have to ask.
- Paid for on what it resolvesSo you are not paying for a bot and a contact centre on the same call.
The callback functionality is really good, actually, so I wasn't going to put that in, and then Jack kind of forced me. And it's actually working really well.
“I think we've come with a really excellent phone system and a solution, so really pleased, and thank you for all your help and support.”
“Everyone here, kind of, that very first week was like, oh, we hate it, we hate it, but now it's just ticking along.”
“The migration was smooth... the phone switched. We've received phone calls, we've made phone calls, there's been no major complaints.”
The platform that fits your peak, not the loudest launch
We compare the whole market against how your customers really get in touch, then connect the choice to your order system, Shopify, Zendesk and carriers, so every conversation has the order behind it.
- Tested at your peak volumes
- Joined to orders, carriers and your helpdesk
- AI paid for on what it resolves
- The true cost, set out before you commit













A proven approach, shaped by more than 150 projects
- 01
Review
We measure why customers get in touch, what peak really looks like and what each contact costs.
- 02
Design
Journeys, routing and AI designed around your top contact reasons.
- 03
Build
Built and tested at volume, then switched over well before peak.
- 04
Run
Our own team stays on, tuning AI and reporting on what it resolved each month.
Common questions
- How much of our contact can AI really handle?
- It depends on your mix, but order status, returns and delivery changes are often a large share. We measure yours first, so the case is built on your numbers.
- Will customers be annoyed by a bot?
- Not if it answers quickly and hands over well. We design for resolution, with a person one step away and the order history passed across.
- Does it work with Shopify and our helpdesk?
- Yes. We connect to your order system, Shopify, Zendesk and carriers, so answers come from live data.
- How do we avoid paying twice?
- We look at how AI is priced and make sure it resolves contact rather than passing it on, so the saving is real.
First steps that meet you where you are
The conversation scorecard
3 minutes, freeTen questions on how customers reach you, what gets recorded and what you could evidence tomorrow.
- Your score out of 100, on screen
- Your two weakest areas, straight away
- No call unless you ask for one
AI proof of concept
One journey, freeOne AI agent on one of your real journeys, measured against your own numbers before you commit to anything.
- Human handover with the full context
- Every decision logged for audit
- Results measured against your baseline
Customer Conversation Review
3 weeks, fixed feeWe measure it rather than asking you to describe it, then take your board through what we found.
- Cost per contact and per resolution
- Evidence gaps named and sized
- A 90 day plan, with us or anyone else
Rather talk it through? Mark Taylor, founder, will give you 30 minutes, no sales pitch.Book a call or email us