Technology Selection

Choose the right communications platforms without the guesswork

We help you choose the best-fit platform by validating features, pressure-testing integrations, and mapping each option to your real use cases - so you can commit with confidence and scale for years.

No bias. No lock-in. Just the right platform for your workflows and integrations.

This if for you if:

 Every vendor demo looks suspiciously perfect

 You need to know what's actually negotiable

 You need help mapping features to your specific use cases

 You want detailed implementation plans before committing

  You’d like to test with a POC before buying

  You want to future proof decisions with a technology deep dive

vendor selection

Stop drowning in endless feature comparisons

Every demo looks perfect - until you try to integrate it, roll it out, and measure adoption. We help you cut through the noise by focusing on what matters: your workflows, your customer journeys, and your systems.

Then we validate the shortlist with practical testing so you don’t end up locked into the wrong platform.

Talk To An Expert

Trusted by leading teams, delivered with leading platforms.

Our Customers

  • Dext
  • alcumus
  • AVFC
  • ineos
  • severn
  • Ashton
  • CA

Our Technology Partners

  • zoom
  • ring central
  • goto
  • dialpad
  • nice
  • teams

Our Integrations

  • HubSpot
  • Salesforce Logo
  • teams
  • Dynamics 365
  • WhatsApp
  • ServiceNow
  • jira
  • zendesk

How we help you choose right

✓ Deep-dive analysis

Beyond basic feature comparisons. We look at R&D spend, financial health, and real customer experiences. Shortlists + scoring, because expensive surprises are only fun on birthdays.

✓ Practical testing

We run free proof-of-concept trials so you know exactly what you're getting. No more "oh, that feature works differently than we thought" moments.

✓ Integration planning

Detailed assessment of how each platform will work with your existing tools. Because a platform that doesn't play nice with others isn't worth having. We'll give you an integration map + s rollout plan.

Our process

1-4

CX  and
AI Advisory

In a short walkthrough, we’ll understand your current setup and map the quickest path to improvement.

2-2

Technology selection

Vendor-agnostic recommendations across leading platforms. We’ll help you choose what fits, not what’s easiest.

3-4

Deployment services

Staged rollout, training and integrations, delivered with a security-first approach so adoption sticks.

4-1

Modern managed services

Proactive management and optimisation so you keep getting value from your platform after go-live.

it’s what we do best

Client reviews

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Fortay client review logos (1)
Dan Bunce
IT Systems Project Manager, Garden Court Chambers

“The technology is always current”

With cloud-based comms, there are fewer points of failure as someone, somewhere, will have an internet connection and be able to take calls. Previously if we had an outage, we lost calls which is a major problem for barristers,”

auto-finance-logo
Justine Long
Head of Operations, CA Auto Finance

“Saved us from an expensive mistake”

"We had vendors trying to sell us something we didn't understand. Mark was different - he was completely impartial and focused on finding what we actually needed. He took all the technical jargon and made it simple to understand the real business impact.

More importantly, he caught things we would have completely missed. On paper, everything looked similar, but Mark knew what looked similar wasn't actually similar. That expertise probably saved us from making a very expensive mistake."

Frequently asked quesitons

 

How do you determine the best fit for my business?

We analyse multiple areas: your current and future business requirements, technical needs (especially integrations) and the vendor's long-term stability. We go deep on things like R&D investment and product roadmaps.

Can you help negotiate contracts?

Yes, and this is where we often save clients significant money. We know exactly what's negotiable beyond standard pricing - from feature bundles to SLAs to implementation support.

What's involved in technology testing?

We run practical proof-of-concept trials focusing on your specific use cases - not just generic demos. These systems are live and operational which catches potential issues early and validates that crucial features actually work as advertised in your environment.

Do you only work with certain technology partners?

While we're certified partners with all major platforms (RingCentral, Zoom, Teams, etc.), but our recommendations are completely independent. As a trusted advisor we have analysis and relationships with 30+ partners. We'll tell you straight up if none of our partners are the right fit.

What should I look for in a providers stability?

Three critical factors: financial health (including debt levels), R&D investment (shows innovation commitment), and market trajectory. We analyse these because they predict whether a vendor will still be innovating in 3-5 years.

What about system integration?

Integration assessment happens before vendor selection, not after. We map all your connection points (CRM, productivity tools, etc.) and verify compatibility.